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6 posts. None motivational.

copy emosional kosong
copytorial15 Maret 2024

Why "Emotional" Copy Is Often Hollow

Everyone says copy should touch the heart. But whose heart? For what? How? If you can't answer those three questions, you're not writing emotional copy. You're writing sad poetry with a product brief.

8 min readRead →
apa itu copywriting
copybrief10 Maret 2024

What Is Copywriting? (Not the Internet Version)

The definitions floating around the internet usually come in two flavors: too simple or too academic. Both are equally useless. Let's try a slightly more honest version.

5 min readRead →
review buku copywriting terlaris
resenshit5 Maret 2024

Honest Review: Indonesia's Bestselling Copywriting Book

I bought it. I read it. I was disappointed in exactly the way I predicted but still bought it anyway. This isn't a review to tear it down. It's a review to warn you.

10 min readRead →
headline tokopedia analisis
i-wish-i-wrote-this1 Maret 2024

The Tokopedia Headline I Should Have Written

They have big budgets, big teams, and big data. But this headline feels like it was written at 3 AM before a deadline. I break down why, and write the version that should have been.

7 min readRead →
seo terbaik indonesia copywriting
copybrief25 Februari 2024

On Writing for SEO Without Losing Your Mind

The best SEO in Indonesia isn't about keyword stuffing. I'm tired of seeing content written for Google, not for humans. There's a more sensible way.

6 min readRead →
7 Years of Writing Copy and What I Learned the Hard Way
copytorial20 Februari 2024

7 Years of Writing Copy and What I Learned the Hard Way

Not a motivational listicle. These are notes from frustration, filtered down to the parts that actually matter. If you're looking for inspiration, wrong place.

12 min readRead →