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i wish i wrote this

Copy bagus yang bukan punya saya. Dibedah, ditulis ulang, dan dikasih komentar jujur.

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headline tokopedia analisis
i-wish-i-wrote-this1 Maret 2024

The Tokopedia Headline I Should Have Written

They have big budgets, big teams, and big data. But this headline feels like it was written at 3 AM before a deadline. I break down why, and write the version that should have been.

7 min readRead โ†’
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copybeef

Where Alan Sjahputra documents his thinking process about copywriting. Not to inspire. To think together.

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ยฉ 2026 copybeef. Written with structured frustration by Alan Sjahputra.

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