Category

copytorial

Opini panjang. Analisis pelan-pelan. Bukan hot take, tapi pandangan yang butuh waktu buat dicerna.

2 posts

copy emosional kosong
copytorial15 Maret 2024

Why "Emotional" Copy Is Often Hollow

Everyone says copy should touch the heart. But whose heart? For what? How? If you can't answer those three questions, you're not writing emotional copy. You're writing sad poetry with a product brief.

8 min readRead →
7 Years of Writing Copy and What I Learned the Hard Way
copytorial20 Februari 2024

7 Years of Writing Copy and What I Learned the Hard Way

Not a motivational listicle. These are notes from frustration, filtered down to the parts that actually matter. If you're looking for inspiration, wrong place.

12 min readRead →